Corporate Investment in Sport Sponsorship and its Evaluation
نویسندگان
چکیده
منابع مشابه
Sponsorship ambushing in sport
Ambushing occurs when a company that has no formal rights as an official sponsor, associates its own brand with a sport event with the intention of communicating the false impression that it is a sponsor. The article identifies and discusses seven potential ambush opportunities. The extent to which ambushing is effective is reviewed. Official sponsors receive little legal protection from ambush...
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ژورنال
عنوان ژورنال: Athens Journal of Sports
سال: 2014
ISSN: 2241-7915
DOI: 10.30958/ajspo.1-3-3